The Loop you love is here.
Expert gear from the fly fishing pioneers, so you can go deeper into nature. A new experience full of innovation and adventure – all to protect wild fish in wild places forever. Keep it going with the world’s most legendary rods and reels.
Z1 Double-hand Rod
Nano-graphene technology delivers superb feel and accuracy on wider salmon rivers, where good line control is essential.
Rods
Stories from the wild
A collection of tales, tactics and tackle from our adventures in the world of fly fishing.
The Magic of Montana
There are some places that live in your imagination long before you ever step into them. Montana was one of those places.
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Wild fish. Wild places. | Ep 2: Patagonia
Emilie Björkman travels to Patagonia in search of legendary sea-run brown trout on the Rio Menendez.
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An Atlantic Addiction
Atlantic salmon fishing in Canada is an epic test of skill and patience. Here I share a few of the set ups that I trust the most out in the wild.
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Behind the Lens: Fish Photography
From lighting to angles to safe handling, the details matter. Ted Logardt shares his guide to better fish photography.
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Wild fish. Wild places. | Ep 1: Montana
Emilie Björkman dives into Montana’s vibrant fly fishing culture as she chases the legendary early season Salmon Fly and PMD hatches.
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Going Low
Low water shouldn’t mean low expectations. By adapting your approach you can still unlock great salmon fishing.
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Designed from the water up
Beautifully minimalistic, the Anorak fly fishing jacket is a stormproof, lightweight outer shell designed to keep you totally dry in the elements.
Clothing
Women's Onka Jacket
ZX 790 Single-hand Rod
Opti Runner Reel
Argentina sea trout
Emilie Björkman’s Set up for Success against one of the most sought-after species on the planet.